HEYTHEREHI is an exploration of the boundary between art and design.
Using raw and unique materials, HEYTHEREHI celebrates the joy of design through color and spirit. The goal for the designers is always to discover that elusive intersection where art and functionality become indistinguishable. There is a magic ratio where each element amplifies the other and a design expresses its own unique energy: where the simple beauty of an object inspires its use and being prag- matic and poetic become the same thing.
In much the same way that HEYTEREHI reaches beyond Scandinavia for its overall approach, so too do the designers look beyond their chosen disciplines to find surprising contexts for their talents. For example, a graphic designer working in three dimensions instead of two, or a distinctive artist setting before themselves the task of creating work that does not lose its integrity or purpose when mass produced. Finding these unique contexts for the skills of the designers at HEYTHEREHI continually nourishes and renews the company’s philosophy and approach.